Ep 107: Uncovering the Real Value in Your Business

Mar 5

Uncovering the Real Value In Your Business

Understanding where the real value lies in your business is crucial for generating more revenue. While many businesses focus on why customers initially join, it's important to recognize that the reasons for joining may not be the same as the reasons for staying. To determine the real value of your program, you need to consider what gets people results, what keeps them from canceling, and what motivates them to share their positive experiences with others. While you listen to this episode, pay attention to these key takeaways.

Perceived Value vs. Real Value:

The perceived value of a program is often based on the content and features advertised. However, the real value lies in understanding what aspects of the program actually contribute to people's progress and results.

Identifying What Gets People Results:

By surveying members who have made progress in your program, you can gain insights into the specific deliverables that have been most valuable in helping them achieve their goals. Additionally, comparing the behaviors of those who are getting results with those who aren't can reveal patterns and activities that lead to success.

Recognizing What Keeps People From Canceling:

While getting results is important, it's not always the sole factor that keeps customers engaged. For some, it may be the sense of community and the relationships they've built within the program. Understanding what creates that community feeling can help you emphasize and enhance those aspects.

The Power of Word-of-Mouth:

When customers are so satisfied with your program that they actively share their positive experiences with others, it not only contributes to retention but also serves as a form of marketing. Identifying what motivates customers to recommend your program can help you leverage this valuable source of growth.

Crafting a Member Journey Map:

By understanding the answers to the above questions, you can create a member journey map that guides customers from one step to the next, focusing on the activities and deliverables that have proven to be most valuable. This ensures that your efforts are directed towards the areas that produce the highest return.

Real Value in Your Business

Understanding the real value of your program is essential for driving revenue and creating a positive customer experience. By identifying what gets people results, what keeps them from canceling, and what motivates them to share their experiences, you can optimize your program and guide customers towards success. Knowing where the real value lies in your business is the key to unlocking its full potential.

If you want help discovering the value of your program and how to help your customers get more results, let’s work together.