Ep 138: Designing Unforgettable Live Event Experiences with Phil Mershon

Oct 8

Designing Unforgettable Live Event Experiences with Phil Mershon

If you run events for your business or have ever considered hosting one, you know how valuable it can be to have a thriving community surrounding your event.I recently interviewed Phil Mershon, the mastermind behind Social Media Marketing World, who shared valuable insights on creating unforgettable events that foster connection and community. As you listen to this episode, pay attention to these key takeaways.

Intentional Event Design:

Phil emphasizes the importance of intentional event design, focusing on the entire customer journey from pre-event to post-event to ensure a seamless and engaging experience for attendees.

Community Building:

Community is a crucial aspect of successful events. Phil highlights the significance of creating a sense of belonging and connection among attendees, fostering relationships that extend beyond the event.

Pre-Event Engagement:

Establishing a community before the event is essential. Phil suggests creating a Facebook group where attendees can connect, share insights, and build excitement leading up to the event.

Empowering Ambassadors:

Utilizing networking ambassadors who are natural connectors can enhance the event experience. These individuals can facilitate introductions, encourage networking, and ensure that attendees feel welcomed and included.

Proactive Customer Support:

Anticipating potential issues and providing proactive customer support can turn a negative experience into a positive one. By addressing concerns promptly and going above and beyond to assist attendees, you can enhance their overall event experience.

Planning Your Successful Event:

Creating a successful event requires careful planning, attention to detail, and a focus on building a strong sense of community. To delve deeper into the strategies and insights shared by Phil Mershon, listen to the full podcast episode. Whether you're a seasoned event organizer or considering hosting your first event, these tips can help you create memorable and impactful experiences for your attendees.