Ep 118: Do This Before Giving Buyers Access to Your Community

May 21

Do This Before Giving Buyers Access to Your Community

Are you ready to shift the way you engage with your community members and enhance their overall experience? The first 45 days of a customer's journey are pivotal in determining their long-term commitment to your program. This critical period presents a unique opportunity to introduce new members to your program's culture, content, and community. By focusing on a comprehensive onboarding experience, you can establish a strong foundation for their journey within your program. What I’m about to share is a controversial yet highly effective strategy that can significantly impact member retention and activation rates. As you listen to the full episode, make sure to pay attention to these key takeaways.

The Importance of Onboarding:

The initial 45 days of a customer's journey are critical as they decide whether to continue with your program or cancel. During this period, new members are most receptive to information and guidance, making it the perfect time to introduce them to your program's culture and content. By focusing on a comprehensive onboarding experience, you can set the stage for a successful and long-lasting relationship with your members.

Prioritize Your Program Hub:

It's essential to prioritize your program hub over immediate community access. While community engagement is valuable, ensuring that new members first understand the core content and structure of your program is key to their long-term success. By guiding them through the onboarding process before granting community access, you lay a solid foundation for their journey within your program.

Avoid Distractions:

Delaying community access until after completing the onboarding process helps prevent new members from getting sidetracked and missing out on essential program content. By focusing their attention on the onboarding materials first, you can ensure that they have a clear understanding of what your program offers and how to navigate it effectively. This approach minimizes confusion and maximizes engagement with your program's core content.

Track Activation:

Completing the onboarding process allows you to track member activation effectively. By monitoring who has completed the onboarding steps, you can identify inactive members and provide them with targeted support to help them engage more effectively. This data-driven approach not only improves member retention but also allows you to tailor your outreach efforts to meet the specific needs of each member.

Enhanced User Experience:

By controlling when new members enter the community platform, you ensure they have all the information they need to engage effectively. This proactive approach sets the stage for a positive user experience, as members are equipped with the knowledge and resources to make the most of their membership. By guiding them through the onboarding process first, you empower them to participate meaningfully in the community and derive maximum value from their membership.

Structured Onboarding Experience:

Implementing a structured onboarding process before granting community access may seem daunting, but the benefits are undeniable. By prioritizing onboarding and guiding new members through the essential steps, you set them up for success within your program. To learn more about this strategy and its impact on your community, listen to the full episode. If you are ready to take a more indepth look at your onboarding process and see firsthand how this process works in other memberships, you need to join my group program RETAIN.