Ep 03: How to Create a Thriving Community (Part 3 of 4)
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Mastering the Art of Business Communication: The Third Pillar of A Successful Community
This is the 3rd article in a 4-part series diving into my Community Cultivated™ framework which is the foundation for creating a thriving online community. Think of them as the guiding principles that will shape your community's success.
If you're eager to build a community that truly resonates with your audience, you need to understand these fundamental elements. The 2 pillars we have covered so far are: Cause and, Culture. I urge you to go back and catch up on those articles if you haven't already.
The Third Pillar- Communication
The third pillar of a thriving community is effective communication. Here are 3 takeaways you are going to want to pay attention to:
Prioritize Intentionality: You must be intentional about these pillars. Just having them in place isn’t enough; you must actively focus on them to see results. Neglecting them is like throwing spaghetti against a wall to see what sticks.
Communication Is A Two-Way Street: The third pillar of a thriving community is effective communication. Communication isn't just about one-way announcements; it includes outgoing, incoming, and internal communication.. Businesses must engage in two-way conversations and actively listen to their community.
Consistency Across Channels: Consistent communication across all channels in an organization must take place. Teams such as marketing, community support, and others should work together to ensure that messages are coherent and aligned. This prevents disjointed experiences for community members.
Make sure you come back to learn about the 4th pillar in the next article. If you are in need of a communication audit, reach out to see how I can help.
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