Ep 100: How to Manage a Community Manager

Jan 16

How to Manage a Community Manager

So, you've hired a community manager, but now you're faced with the challenge of effectively managing them. In this podcast episode, I share with you a piece of advice that was imparted to me that changed how I perceive leadership within a team. Whether you're a seasoned leader or new to managing a team, these insights will help you navigate the process and ensure your community manager's success. Listen to the full episode, and make sure you pay attention to these key takeaways.

Define the Game:

As a leader, it's crucial to clearly communicate the big vision and mission of your business to your community manager. Help them understand how their role fits into the larger picture and involve them in setting revenue goals. By providing them with a sense of purpose, they will be more motivated and aligned with your objectives.

Establish Clear Rules:

Outline the roles and responsibilities of your community manager, ensuring they understand their playground and how your organization operates. By defining their role, such as being the point guard of a basketball team, they will have a clear understanding of their responsibilities and how they contribute to the team's success.

Set Success Metrics:

Clearly define what success looks like for your community manager. This could be based on metrics like refund rate, retention rate, or active member engagement in a Facebook group. By setting specific goals, you provide them with a target to strive for and a way to measure their performance.

Provide Training:

Ensure your community manager has the necessary skills to excel in their role. If they lack experience in managing a community, consider providing them with training resources, such as my Cultivate course. By equipping them with the right skills, you set them up for success and empower them to handle their responsibilities effectively.

Coach the Mindset:

Regular check-ins and coaching sessions are essential, especially in the early stages of their role. By closely managing and providing feedback, you can help them develop a strategic mindset and problem-solving abilities. Empower them to make decisions and guide them on how to respond to different situations. This coaching approach will foster their growth and enable them to thrive in their role.

Managing your Community Manager

Managing a community manager requires more than just hiring the right person. It involves providing clear direction, setting goals, offering training, and coaching them to develop the right mindset. By implementing these key takeaways, you can effectively lead your community manager and ensure their success in driving engagement and growth within your community.

To gain further insights and hear the full discussion on managing community managers, I want you to listen to the full podcast episode. It's a valuable resource for anyone looking to enhance their leadership skills and optimize their team's performance.