Ep 58: Video Messaging | 3 Proven Ways to Boost Sales and Retention

Mar 28

Video Messaging | 3 Proven Ways to Boost Sales and Retention

Recently, I had the opportunity to speak at an event alongside my friend Dayna Abraham about video messaging and how it can be integrated into your business for better results. Within 24 hours of our talk, one person messaged us to say that they had someone pay for the year after they implemented video messaging. Another person said that video messaging helped someone go from freebie to a member of their program in just 24 hours.

Why Video Messaging is a Game Changer

Video messaging is a powerful tool that can help you connect with your customers and clients in a more personal and engaging way. The benefits of incorporating video messaging into your business are many, including increased trust, higher open and click-through rates, improved customer satisfaction, and increased engagement. We live in a world where video content is highly valued, and video messaging offers a unique way to personalize your messaging and stand out from the rest.

3 Ways to Use Video Messaging in Your Business

Activation: This involves using video messages to welcome new members and encourage them to take action, whether they're joining your email list, free group, or paid program. For example, you could send a personalized welcome video that explains the benefits of your program and encourages new members to attend an orientation call.
Support: You can use video messages to answer questions for potential or current members, check in with members who have not been active, and provide concierge-style support. This can be done through video messaging platforms that allow you to send video messages and receive replies, or through pop-up videos on your website where people can ask questions and receive personalized answers. You can even use video messages in Facebook comments.
Re-Enrollment: Try using video messages to promote renewals, upgrades, and recover cancellations. For example, you could send a personalized video message to members who are up for renewal, inviting them to renew their membership and reminding them of the value they receive from being part of your program.

Platforms for Video Messaging

To get started with video messaging, you can simply send an email with a link to a video message that you have recorded. However, there are also video messaging platforms that you can use to automate the process and make it even easier. Two popular platforms are Bonjoro and VideoAsk, which allow you to send personalized video messages based on different triggers and provide different options for back-and-forth communication with your customers and clients.

Get Started with Video Messaging Today

To get started with video messaging and see results in your business, grab the free guide at shanalynn.com/video. This guide will walk you through the process step-by-step and provide you with five scripts that you'll need to get started. So don't wait, start incorporating video messaging into your business today and experience the many benefits it has to offer. You may even get to see video messaging in action with a personalized message from me!