Ep 147: How to Hire a Rockstar Community Manager with Paula Maidens

Dec 10

How to Hire a Rockstar Community Manager with Paula Maidens

Are you considering hiring a community manager but need to know if it's the right move for your business? Maybe you already have one but want them set up for success? I was recently interviewed by Paula Maidens, an expert in hiring and leadership. I shared invaluable insights on hiring, managing, and empowering community managers. Whether you're a seasoned entrepreneur or just starting out, these tips will help you confidently navigate the complexities of the community manager role. As you listen to the full episode, pay attention to these key topics.

The Power of a Community Manager

A skilled community manager can often manage your community better than you can. As a business owner, your focus is on driving revenue, which can lead to neglecting community engagement. A dedicated community manager proactively nurtures relationships, ensuring your community thrives even during busy times.

Establishing a Strong Foundation

Before hiring a community manager, it is crucial to follow my Community Cultivated Framework™ which defines the cause, culture, communication methods, and connection points within your community. This framework allows you to effectively transfer your vision to the community manager, setting them up for success.

Hiring the Right Fit

Avoid the common pitfall of hiring someone simply because you know them. Instead, focus on finding a candidate with the right qualities—such as emotional intelligence, strong communication skills, and a genuine love for people that has been tested. This ensures that your community manager can represent your brand effectively and handle challenging situations with grace.

Empowering Your Community Manager

Once you've hired a community manager, it's essential to empower them to take ownership of their role. This means allowing them to make decisions and implement strategies without micromanagement. By fostering a collaborative environment, you enable your community manager to thrive and contribute meaningfully to your business.

Navigating Transitions Smoothly

Change is inevitable, and community managers may leave your business for various reasons. How you handle these transitions can significantly impact your community. By maintaining open communication and addressing any concerns promptly, you can ensure a seamless transition that keeps your community engaged and supported.

Creating a Rockstar Community Manager

Hiring a community manager can be a game-changer for your business, but it requires careful planning and execution. The strategies discussed provide a roadmap for successfully navigating this process. If you want to dive deeper into these strategies and learn more about community management, be sure to listen to the full episode of the podcast.

When you find yourself needing to hire a community manager, I would love for you to reach out to me! Cultivate, my community training program, will give them a head start on managing your thriving community. Your future team will thank you!