Ep 134: Creating Content for All Funnel Levels with Lauren Tickner [Highlight]

Sep 10

Creating Content for All Funnel Levels with Lauren Tickner [Highlight]

Are you feeling overwhelmed by the complexities of marketing funnels? Do you find yourself struggling to navigate the different stages of the customer journey? If so, you're not alone. In a recent interview with marketing and branding expert Lauren Tickner, we delved into top, middle, and bottom of the funnel content strategy. Lauren, a self-made millionaire by the age of 23, shared her insights on how to effectively engage with your audience at each stage of the funnel. Her approach is both strategic and results-driven. As you listen to this highlight episode, pay attention to these key takeaways.

Bottom of the Funnel:

The bottom of the funnel content is where the magic happens. This is where the direct intent of becoming a client is nurtured. Through a detailed VSL (video sales letter), viewers get a comprehensive breakdown of her impact operating system and are prompted to apply, leading to the majority of conversions.

Middle of the Funnel:

In the middle of the funnel, the focus shifts to providing valuable frameworks and customer case studies. This content aims to nurture leads further, offering more in-depth insights and building trust with the audience, setting the stage for conversions.

Top of the Funnel:

At the top of the funnel, the content is broad-reaching and serves as an introduction to the brand. While there is zero intent of becoming a client at this stage, it plays a crucial role in getting people into the email list and initiating the indoctrination process.

Live Training as a Bridge:

Lauren's live training sessions act as a bridge between the different funnel stages. By inviting leads from all funnel levels, she provides further indoctrination and increases the chances of conversion, especially for those at the top of the funnel.

Tailored Calls to Action:

Understanding the distinct needs of each funnel stage is key. From offering information at the bottom to providing access at the top, tailoring the call to action based on the audience's position in the funnel is crucial for driving conversions.

Mastering Your Funnel Content:

Mastering the art of top, middle, and bottom of the funnel content strategy can be a game-changer for your business. If you're intrigued by these insights, dive deeper into the full podcast episode with Lauren Tickner. If you want to learn more about how to manage your funnel content strategy, don't miss out on valuable tips and strategies – tune in to the highlight episode now!